In today’s online-first world, visibility can make or break a business. Whether you run a startup, eCommerce store, or service-based company, getting found online is essential. That’s where search engine optimization (SEO) and digital marketing services come into play. What is Search Engine Optimization? Search engine optimization (SEO) is the process of improving your website’s visibility on search engines like Google. Through effective search optimization, businesses can drive organic traffic by targeting the keywords potential customers are already searching for.   SEO typically involves: Keyword researchOn-page optimization Off-page strategies (like link building) Technical improvements Content development When done right, SEO ensures…

Digital marketing involves promoting products, services, or brands through online channels like search engines, social media, email, websites, and digital ads. Unlike traditional marketing (e.g., print ads or TV commercials), digital marketing uses the internet and digital devices to connect with audiences instantly, offering real-time insights and global reach. With over 5.4 billion internet users worldwide (Statista, 2024), digital marketing enables businesses to engage customers, build trust, and drive growth. At infokens.com, we believe digital marketing is the key to unlocking your brand’s potential in today’s competitive landscape. Why is Digital Marketing Important? Digital marketing offers unique benefits that make it…